LEGO’s new TIE Fighter for Solo: A Star Wars Story shows how sophisticated the toys have become

In 1999, Danish toy company Lego made a huge announcement: it had signed a license with Lucasfilm Ltd. to produce a series of toys based on the Star Wars films, the first time in the company’s history that it made such a deal. The move wasn’t without major qualms within the company; for decades, it had eschewed such deals, but competition from other toy brands loomed, and company officials worried about being overtaken. The decision would ultimately propel Lego to become one of the largest toy companies in the world.

Continue reading…

Source link


This article originally appeared on The Verge
Rosalita Moog (curated content)

Author: Andrew Liptak

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.