MATTEL’S NEW MINDFLEX™ “BRAIN GAME”

TEACHES COMIC-CON ATTENDEES TO MOVE AN OBJECT WITH THE POWER OF THEIR MIND

 

Game Uses “Mind-Eye” Coordination to Help Navigate Obstacle Course

 

WHAT:                  Comic-Con attendees can put their mental powers to the ultimate test during the Mindflex™ “Babes vs. Brains” tournament, as they learn to levitate a foam ball using the power of their mind before navigating through a customizable obstacle course – a truly must-see experience. Participants (the “Brains”) will have the opportunity to compete against the Mindflex™ “Babes” for the chance to win a Mindflex™ game and levitation bragging rights!  

                               

                                In addition, the Mattel booth will feature giveaways, Mattel-DC Comics™, Masters of the Universe® and Hot Wheels® Battle Force 5™ fan panels, as well as product unveils from the DC Universe™ Classics, Justice League Unlimited™, Masters of the Universe® product lines

 

WHEN:                 Wednesday, July 22 (Preview Night, 6:00 PM – 9:00 PM)

Thursday, July 23 – Saturday, July 25 (9:30 AM – 7:00 PM)

                                Sunday, July 26 (9:30 AM 5:00 PM)

                                                               

WHERE:               San Diego Convention Center

                                111 West Harbor Dr.      

                                San Diego, CA 92101

                                Booth #3029

 

WHO:
  • The Four Horsemen (Jim Preziosi, Eric “Cornboy” Mayse, Eric Treadaway and Chris Dahlberg) – Famous action figure sculptors, responsible for Mattel’s DC Universe™ Classics and Masters of the Universe® action figures (Thursday – Saturday, times vary)
 
  • Frank Varela – Mattel graphic/concept artist (Thursday, Saturday and Sunday, times vary)
 
  • Mattel Executives – Available for interviews (throughout show)

 

PANELS:               Friday, July 24:

11:00 AM – 12:00 PM: Mattel and DC Comics™ Fan Panel – (Room 2)

1:00 PM – 2:00 PM: Matty Palooza (Room 2)

 

Sunday, July 25:

12:00 PM – 1:00 PM: Hot Wheels® Battle Force 5™ animated series sneak preview (Room 7AB)

 

VISUALS:
  • Mindflex™ “Babes vs. Brains” tournament
  • The official Bat Pod™ as seen in “The Dark Knight” (Warner Bros.)
  • The official Police Motorcycle as seen in “Star Trek” (Paramount)
  • Exclusive action figures and products not available anywhere else
  • Convention color (fans, costumes, etc.)