TNT is bringing its eagerly anticipated drama Legends to Comic-Con International: San Diego 2014 with multiple events and initiatives, including the first-ever branded takeover of San Diego International Airport. The gripping undercover drama starring Sean Bean (Game of Thrones, The Lord of the Rings) is the centerpiece of TNT’s extensive presence at this year’s Comic-Con, which takes place July 24-27 at the San Diego Convention Center.
This year’s Comic-Con will also feature events spotlighting TNT’s top-rated new series The Last Ship, including a party with CraveOnline aboard the USS Midway, and Falling Skies, with a special alien cocoon experience highlighting a key element in the show’s fourth season. In addition, stars and producers from all three shows are set to participate in discussion panels and Q&A sessions.
TNT’s Comic-Con invasion will begin with the Legends takeover of San Diego International Airport, marking the first time a brand has ever taken over the airport. Travelers flying into San Diego the week of July 21 will be greeted with Legends imagery and messaging throughout the airport, including at baggage claim carousels and on escalators and skyway bridges. The Legends messaging will also extend to other parts of San Diego, with eye-catching billboards in the Gaslamp Quarter.
During Comic-Con, TNT is set to feature a Legends panel with cast members Ali Larter (Heroes), Morris Chestnut (American Horror Story, Nurse Jackie) and Tina Majorino (Grey’s Anatomy, True Blood), and executive producers Howard Gordon (Homeland, 24) and David Wilcox (Fringe). The session will open with a screening of the entire first episode of the series. Following the screening and panel, Legends cast members are set to participate in an autograph-signing session.
TNT is also set to launch a social media initiative supporting Legends in conjunction with its Comic-Con presence. The network is encouraging fans of actor Sean Bean to use the hashtag #DontKillSeanBean in social media postings about the show. The hashtag plays on the fact that Bean has died in more than 20 acting roles, including the two characters for which he is widely known: Boromir in The Lord of the Rings trilogy and Eddard “Ned” Stark in the series Game of Thrones. The hashtag will have its own tumblr page and will be featured on Legends premium items being handed out to Comic-Con attendees.
Legends Preview Screening and Panel
Thursday, July 24, 12:30-1:30 p.m.
San Diego Convention Center: Room 6A
Legends cast signing session
Thursday, July 24, 2:00-2:45 p.m.
San Diego Convention Center: Fox 21 Booth