With the drastic, continuous shift in the music and entertainment industry, a new company is emerging to refocus on the real star of the show: The Entertainer.
Simply named and self-explained, New Directions is a multi-faceted entertainment company with the goal to provide services in recording, publishing, management, promotions and artist development. Slated to open its doors in summer 2010, the all-in-one operation plans to re-shape the music industry with its comprehensive platform.
This innovative concept is spearheaded by music guru and industry veteran, Jo-An Anderson Fox, who will serve as President of New Directions. The former Record Label Division VP of a Nashville-based company has successfully utilized this ‘entertainer-driven’ strategy to sell thousands of records and plans to use her forward-thinking, “big picture” approach in the foundation of her new entertainment company. Fox is also joined by two all-star staff members, Social Media Director, Sam D’Arrigo and Booking Agent, Ray Von Rotz. Fox, D’Arrigo, and Von Rotz have an impressive roster of clients, past and present.
Fox states, “We are embarking on a new full-service company [New Directions] that stays in sync with the modernization and ever-changing music industry. New Directions will cultivate the artist to showcase their talent and creativity, creating a powerful, full-blown music entertainer to ultimately launch a sustainable career using their gifts and doing what they genuinely love to do.”
Although New Directions’ vision is to captivate a world-wide audience with their sought-after entertainers, the company will initially open offices in the iconic music and entertainment-run cities, Nashville and Las Vegas.
30 Music Square West, Ste. 305
Nashville, TN 37203
2300 W. Sahara Ave., Ste. 800
Las Vegas, NV 89102