LONDON, ENGLAND - MARCH 23: The Star Trek Logo lights up the London Skyline during earth hour on March 23, 2013 in London, England. (Photo by Ben A. Pruchnie/Getty Images For Paramount)
LONDON, Saturday 23rd March – As the UK prepared to go ’into darkness’ for WWF’s Earth Hour, Paramount Pictures announced its support with a special ‘Star Trek’ themed light display which dimmed as Earth Hour approached.
This amazing light show by Paramount, in conjunction with Ars Electonica Futurelab & Ascending Technologies, saw quadrocopters fly into the night sky, forming the Star Trek federation logo beside Tower Bridge on a scale never seen before. In keeping with Earth Hour’s initiative, the quadrocopters utilized batteries that were charged in Austria using green energy from the Austrian renewable energy grid specifically for this event.
The event will coincided with WWF’s Earth Hour at 8:30 pm. Along with key landmarks such as Big Ben, the Houses of Parliament, and The London Eye going dark, the quadrocopters turned off their glow in support of Earth Hour.
To signal the end of Earth Hour at 9:30 pm the quadrocopters reformed the Star Trek logo above London’s skyline.
The logo formation hovered about 36m (118ft) above the ground at the lowest point and the highest point (the tip of the logo) at approximately 130m (426ft) above ground. The total height of the logo was approximately 94meters (308ft).
John Fletcher, Director of Marketing for Paramount Pictures UK said “We are very pleased to go ‘into darkness’ with the rest of the world in support of Earth Hour. It seems fitting to be associated with such a global cause.”
Kellie Rollings from WWF said “WWF is delighted that Paramount supported this year’s Earth Hour event. Millions of people around the world take part in Earth Hour year on year and we’re always looking for innovative ways to get our message out there. It’s fantastic that Paramount has chosen to mark the hour by dimming their lights at this unusual light display.”
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in cinemas across the UK & Ireland on Thursday 9th May.