LOS ANGELES, June 10 /PRNewswire/ — Hip-hop’s first lady, Queen Latifah, is adding a touch of class to the post-festivities of the BET AWARDS ’09 by hosting the My Black Is Beautiful Post Show at the Shrine Auditorium on Sunday, June 28 at 11:00 PM.*
My Black is Beautiful celebrates the diverse collective beauty of African-American women and encourages Black women to define and promote their own beauty standard. The campaign brings to life an authentic reflection of African-American women’s beauty by embracing Queen Latifah as the host of the My Black is Beautiful Post Show.
The special will capture and recap the atmosphere, style and sexy of the night’s festivities. Joined by BET correspondents Tigger and Alesha Renee, Queen Latifah will highlight show winners, best performances and looks from the stars that lived it all as they stop by Procter and Gamble’s My Black Is Beautiful Lounge.
Oscar-nominated, Golden Globe and SAG-winning actress, Grammy Award winning-singer and Hip Hop pioneer Queen Latifah has wowed us since her early days of rapping. The world-renowned Cover Girl cosmetics spokeswoman is set to release her highly anticipated new album titled “Persona” which includes her recent single “Cue the Rain” on July 7. Queen Latifah will also star in 20th Century Fox’s “Ice Age 3: Dawn of the Dinosaurs,” due in theatres on July 1.
BET AWARDS ’09 will be hosted by entertainment mogul Jamie Foxx, and feature performances by Kanye West, Maxwell, Ne-Yo, Soulja Boy, The-Dream, and many more. Historically, this special has held the number one spot as the most-watched award show among African-Americans as outstanding moments by James Brown, Michael Jackson, Prince, Stevie Wonder, The Fugees, Rick James and many others, lit up households across America.
Log onto BET.com for BET On Blast video highlights, photos and continuous BET AWARDS ’09 updates at www.bet.com/betawards
*All times ET/PT About My Black is Beautiful
The My Black is Beautiful campaign, created by a group of African-American women at P&G, is an integrated, multi-brand initiative supported by Crest Pro-Health, Pantene Pro-V Relaxed & Natural, CoverGirl Queen Collection, Olay Definity, Always(R), Tampax(R) and Clairol Beautiful Collection(R).
My Black is Beautiful celebrates the diverse collective beauty of African-American women and encourages black women to define and promote their own beauty standard, one that is an authentic reflection of their indomitable spirit.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) , is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks — BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.